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    • All Gifts
    • By Recipient 
      • Gifts for Her
      • Gifts for Him
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      • Gifts under $50
      • Gifts $50-75
      • Gifts $75-$100
      • Gifts over $100
    • By Size 
      • Mini Gifts
      • Large Gifts
      • Executive Gifts
    • Holidays 
      • Valentine's Day
      • Winter Holidays
      • Fall Holidays
    • Executive Collection
    • For The Home
    • One of a Kind
  • DESIGN YOUR OWN
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    • CORPORATE GIFTING
    • Fulfillment and Shipping
    • Branding and Packaging
    • SCHEDULE A DISCOVERY CALL
  • CONTACT US
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Corporate Gifting: Your Brand's Secret Weapon

September 20, 2022 0 Comments

Corporate Gifting: Your Brand's Secret Weapon

Think for a moment about how you felt when you received a gift from a friend. You were probably tickled that they took the time to hand-pick something for you, even if it didn’t quite the mark. Corporate gifting, though not the same as getting something from someone in your social circle, can still engender those warm and fuzzy feelings. 

Let's look closer at corporate gifting, explain why it works and how to make the investment.

What is Corporate Gifting?

As you might expect, corporate gifting means sending a physical or non-physical gift to a prospect, client, or employee in hopes of fostering a positive connection between the gift recipient and the company or brand.

Examples of physical corporate gifts include company-branded snacks, coffees, teas, candles and other personal touches. Examples of non-physical corporate gifts are experiences, perks, or digital gift cards. Whatever the type, corporate gift giving is a fantastic way to bring joy to prospects, clients and employees alike.

 

Why It Works

As mentioned above, corporate gift giving is a great way to build your brand, promote brand recognition and inspire loyalty. The very act of opening the gift initiates the release of feel-good chemicals in our brain. These chemical messengers are responsible for how we feel about ourselves and the gift giver. If done right and the recipient likes the gift, it can facilitate bonding and a deeper emotional commitment. You’ve probably heard that it’s the thought that counts, and that’s certainly true in this context.

In other words, gift giving is less about the item and more about the feelings you create as a result. It can entice new customers or partners to want to join forces, help warm up that new sales lead, keep your brand top of mind among current customers or inspire employee loyalty. Corporate gifts can pack a mean punch in helping your brand stand out in an increasingly noisy world. 

 

How to Gift

Are you new to corporate gifting? Don’t sweat it — it’s a fairly easy yet effective way to make your mark on the intended audience. The first step is finding the right partner. That’s where we come into the picture. Linden Square is a full-service, specialty gift company located in the heart of the Midwest. We create beautifully inspired, custom curated gifts for corporate clients, marketing and event pros and all of life's special occasions. 

We can help you curate custom gifts that leave a lasting impression. Call us at 1-260-587-5572 or connect via email at info@lindensquareco.com.



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PNC Bank's clients are located all over the United States and maintaining strong relationships with them is crucial for the bank's success. The bank wanted to thank their valued clients for their business and let them know they were looking forward to continuing their professional relationship. Gifting is one of the most effective tools to increase community engagement, PNC decided they wanted each client to receive a fully custom, high-quality, PNC-branded gift package.

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Are you looking to strengthen your business relationships and stand out from the competition? Consider sending your clients a gift in January. The start of a new year is a time of renewal and fresh starts, making it the perfect time to show your appreciation and investment in your clients' success. Plus, the holiday season is over and many people are returning to work, which can be a stressful time. A thoughtful gift can help to ease the transition back to work and bring a smile to your clients' faces. And with January being a slow time for many businesses, a gift can help break up the monotony and bring some cheer. Don't hesitate - send your clients a gift in January and watch your business relationships thrive. 

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June 10, 2021 0 Comments

Think about how much time, energy and resources go into your gifts. Hiring a company that already has the contacts and vendors lined up to fulfill each one of those moving parts not only saves you and your organization a tremendous amount of time and resources, it also saves your employee from wasted energy and decision fatigue when really all he or she wants to do is a great job for you. From product sourcing and procurement, to assembly, shipping and fulfillment, Linden Square is your full service gifting company. 

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