Corporate Gifting: Your Brand's Secret Weapon
Corporate gifting, when done right, is a great way to build rapport and help your brand stand out in an ocean of other brands. It can help build brand loyalty, increase ROI, warm sales leads, strengthen connections, and deepen relationships.
Why Outsourcing Your Corporate Gifts Just Makes Sense
Think about how much time, energy and resources go into your gifts. Hiring a company that already has the contacts and vendors lined up to fulfill each one of those moving parts not only saves you and your organization a tremendous amount of time and resources, it also saves your employee from wasted energy and decision fatigue when really all he or she wants to do is a great job for you. From product sourcing and procurement, to assembly, shipping and fulfillment, Linden Square is your full service gifting company.
Why You Should Start Thinking About Your Holiday Gifting Strategy Now
Summer is the time for beaches and sunshine, fireworks and freshly bloomed flowers. But it's also the time for something else. It may not seem like it, but summer is the perfect time to start thinking about your holiday gifting strategy. The sooner you start the process, the further ahead you’ll be and the better chance there will be to fend off any potential unforeseen issues before they negatively impact your gifts. With a little planning and plenty of time, you’re sure to have a phenomenal response to your holiday gifts, and isn’t that the point? To awe and amaze those that keep our businesses running?
To Brand or Not to Brand...
When is it appropriate to include a plethora of logoed items in your employee or client gifts? How do employees feel about branded gifts? Can branding be done tastefully and succinctly?
There is a time and place for company branded items. Trade shows, conventions, and initial client encounters are all appropriate times to whip out the branded pens, mugs and letter openers. But when it comes time to show appreciation, recognition for a job well done or holiday greetings, downplay the company logo and focus on your recipient and their experience in receiving that gift. It will increase employee satisfaction and retention and improve recognition of your brand by your clients.