To Brand or Not to Brand...
When is it appropriate to include a plethora of logoed items in your employee or client gifts? How do employees feel about branded gifts? Can branding be done tastefully and succinctly?
There is a time and place for company branded items. Trade shows, conventions, and initial client encounters are all appropriate times to whip out the branded pens, mugs and letter openers. But when it comes time to show appreciation, recognition for a job well done or holiday greetings, downplay the company logo and focus on your recipient and their experience in receiving that gift. It will increase employee satisfaction and retention and improve recognition of your brand by your clients.